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广告-Advertisement

2014-5-9 16:54:24
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     With the development of material prosperity, advertisements have become more and more important in our daily life.
     Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
     But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.
     Actually,  every  coin  has  two  sides.  Advertising  is without exception. But in today's world, advertising is not only necessary but also helpful.
[点评]
    广告是我们所熟悉的话题。作者从正反两个方面论述了它的利与弊。表达清楚,转接词的运用使文章连贯,紧扣主题。
[参考译文]
广告
   随着物质生活的日益繁荣,广告在我们的日常生活中变得越来越重要。
    广告给我们带来关于产品的最新信息,如果没有广告,消费者对当地商店所卖的货物会一无所知。广告可以帮助扩大市场,结果货物卖得越多,价格也就越便宜。广告还可以为报纸,杂志,无线电台以及电视台提供资金。
    不过也有一些反对广告的意见。有些人认为广告不但不能提供多少信息,而只是一门心思劝你买东西。他们制造出一种人们对商品需求的氛围,而实际上并没有多少人真正需要这些商品。而且广告给商品增加了成本费。再说它们看起来也不美,并且破坏视觉环境。
    事实上,任何事情都有两个方面,广告也不例外。不过,在今天的世界里,广告不仅必不可少,而且还很有益处。