McDonald announced a three-year global partnership with NBA superstar Yao Ming. Yao Ming will play a key role in McDonald's global marketing plans. "Yao Ming personifies what the McDonald's brand is all about, a youthful, fun, dynamic spirit which connects to today's customers and cultures," said Larry Light, McDonald Executive Vice President.
麦当劳宣布与NBA超级明星姚明签署三年的合约，二者确立全球性合作伙伴关系。姚明将在麦当劳全球商业推广中扮演重要角色。麦当劳的执行副总裁拉里·赖特说：“姚明代表着麦当劳品牌的所有特征：年轻、风趣、充满活力，这些都跟当前消费者需求及文化发展趋势相吻合。”